It was interesting to see this item from the BBC this week; New media plan to combat Taleban
According it its “Whitehall sources”, the BBC reports that “a radical new plan is being considered by the UK government to counter growing Taleban propaganda in Afghanistan.
“The programme involves using new media like mobile phones and the internet to empower ordinary Afghans to contradict the prevailing Taleban message.”
As readers of this, and Charlie Beckett’s , blog already know, the fact that the military is moving to utilise social media platforms isn’t a new idea.
Activity in this area already includes active bloggers for the US military, a dedicated UK video unit and the openness to engaging with new audiences using the tools of Web 2.0 to better communicate with the public were explored at the recent NATO Public Affairs Conference.
But what I found interesting (but not surprising) about the BBC report is the response from the interviewer. Part way through this radio clip he says, while chuckling; “Well it’s certainly a different way to win a war!”.
He later goes on to dismissively say something about “a Facebook thing going on”.
It demonstrates an oft-experienced scepticism when dealing with the issues social media throws up.
I blame part of the problem on the silly names the developers too often give these services – I mean, whoever came up with Plurk was just having a laugh and getting a business-minded professional to engage with something called Dipity is always going to need a leap of faith!
But aside from the naming, there’s something else going on here, a sort of unwillingness to accept that these tools are used for real communications, really serious endeavour and meaningful engagement.
Anyone who doubts that should spend just a few minutes looking at how terror groups have successfully embraced the possibilities of the internet and utilise mobile and Web 2.0 tools.
When the Talaban mash up a video showing death and destruction and distribute it across mobile and online platforms, it’s unlikely they have much of an issue with the name of the app. or the purpose for which it was created.
It’s a tool, it does the job they need they need it to do, it’s low cost, high visibility - and it works.
The projects mentioned above are all an acknowledgement of this fact, however difficult a pill that is to swallow.
Yes, these tools may have been dreamed up for use for innocuous reasons but, like technologies throughout history, it’s the real-scenario take-up which then changes the world.
